Cinema as an Advertising Medium
Cinema is a catalyst to 'together time' for couples, families, friends and peer groups and hence the experience of bonding over the shared experience of a film rates much more than other entertainment avenues. This 'Together time' is hard to find and harder for a marketer to penetrate. Cinema provides a state of mind that exists in no other medium. The audience gets into the most receptive frame of mind owing to voluntary surrender to the environment
Advantages of Cinema Advertising
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Cinema has a larger than life visual impact when compared to TV or Radio
- Cinema as a captive medium offers an uncluttered environment
- Cinema reaches out to young affluent audiences and is cost effective
- It has the added advantage of delivering nation-wide reach as well as localized reach
- Offers 360 degree exposure & innovative opportunities to brands, on-screen & off-screen
- Low ad avoidance as cinema goers perceive the ads as part of the experience
- Cinema forming a deep engagement of audiences with brand messages
- Cinema's captive audience delivers advertising recall that is up to five times that of TV
Some unique benefit of this medium are