Why Theatre Ads

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Cinema as an Advertising Medium

Cinema is a catalyst to 'together time' for couples, families, friends and peer groups and hence the experience of bonding over the shared experience of a film rates much more than other entertainment avenues. This 'Together time' is hard to find and harder for a marketer to penetrate. Cinema provides a state of mind that exists in no other medium. The audience gets into the most receptive frame of mind owing to voluntary surrender to the environment

Advantages of Cinema Advertising

  • Cinema has a larger than life visual impact when compared to TV or Radio
  • Cinema as a captive medium offers an uncluttered environment
  • Cinema reaches out to young affluent audiences and is cost effective
  • It has the added advantage of delivering nation-wide reach as well as localized reach
  • Offers 360 degree exposure & innovative opportunities to brands, on-screen & off-screen
  • Low ad avoidance as cinema goers perceive the ads as part of the experience
  • Cinema forming a deep engagement of audiences with brand messages
  • Cinema's captive audience delivers advertising recall that is up to five times that of TV

Some unique benefit of this medium are

  • The most affordable outdoor medium.
  • Effective reach amongst 8 to 80 year olds.
  • This mobile hoarding manoeuvres in those areas where even other mediums cannot reach.
  • Auto-Rickshaw stays in prime locations such as Bus-stands, Railways Stations, Malls etc in search of customers, ensuring maximum visibility for your brand.
  • The entire traffic becomes your captive audience, especially at traffic junctions where people need something to read while waiting.
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