Why Railway Ads

logo-design

Train Branding which is the wrapping of an entire coach or even a train, while it moves across India like a hoarding with a long canvass having double side exposure. The densely populated landscape of India ensures maximum visibility to the train ads throughout its journey across India in the day time.

Station Boards

  • Put at vantage points at many stations across India, they look elegant and aesthetic.
  • More than 50 trains passing through each stations ensuring extensive exposure to all these boards.
  • Installed in uncluttered ambience unlike the highway hoardings.
  • Unparalleled periodical maintenance ensures perfect well being of the boards.
  • Highly economical compared to highway hoardings and other media.

Dual Display Information System (DDIS)

  • Being introduced at all major stations, first-of-its-kind in India.
  • Display of Video Advertisements and Railway Ticketing information with High Definition 20” monitors mounted right in front of the Ticketing & Reservation Counters (less audio support).
  • All screens will display the ticketing information of the passenger at the counter at 1/3 space at the bottom of the screen leaving 2/3 of the screen to display Video Ads.
  • Apart from the passenger at the counter, the whole population in the long queues and other passing audience will hook their eyes to these electronic medium as long as they remain in the hall.
  • The advertisement is aired in a captive and uncluttered ambience.
  • Videos, Flash files or Jpeg images can be used for advertising.
  • Highly cost effective compared to other less popular ad medium like Theater ads or Hoardings.
  • 150 screens across 55 Bustling Railway stations of Northern India in our first phase and nearly same number for the second phase covering Central & Southern India.

TV Commercials

  • LED TV sets installed at ideal distance ensuring full coverage of the entire vantage area of the Railway station.
  • Non-stop working from 8AM to 8PM on 365 days in a year.
  • Advertisements will be broadcasted mixed with hit movie songs and scrolling news to keep the audience attached to it.
  • Additional Audio support with external speakers offering most pleasurable hearing experience to the audience.
  • First-of-its-kind in India, we dare to live stream this broadcasting on our website so that our clients could SEE & BELIEVE that their ads are broadcasted as expected by viewing it on their own screen.

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