Outdoor promotion is not just about massive billboards on the side of the road. There are poster sites and sizes to suit all budgets. Your choice will be driven by how well you understand your target market. If your target market is largely defined by geographical location, a few well-chosen poster spots and advertising signs in your area could raise your company's profile and drive sales.
The transport network provides opportunities to get valuable outdoor exposure for your business. Advertising on buses, trains, trams, the tube, taxis and at airports are all highly visible. One of the key advantages of these positions is that they can put your advert in front of a captive audience. Advertising on public transport is ideal if you are targeting business people and commuters in your area.
Outdoor advertising on the high street and in shopping centres catches your potential customers while they are in shopping mode. A good poster campaign can prompt shoppers to buy your products there and then, especially if you are running a promotion as an incentive. Creative posters and outdoor campaigns
One of the key considerations for any outdoor advertising campaign is the length of time the audience will have to view the ad. A roadside billboard has to convey its message in seconds, while other sites, such as station platforms, buses and taxis, may be studied for longer. Distance is also a factor. Roadside posters need to be simple, with clear images and as few words as possible.
Advertisements that will be seen for longer allow you to convey more information. Details of a specific promotion, a call to action and contact details can be included. However, a simple message and a clear identity are always essential. Colours should be bold and the ad should be easily visible from a distance. Humour, strong images and wordplay will make an impact and make your message more memorable.