Leverage the full power of the television medium to its optimum value, by using I Need Ads for your brand’s advertisements and reach out to a vast, diverse, hitherto untapped audience on local cable and regional satellite channels in a cost efficient manner.
Television is the leading advertising medium for a vast number of advertisers in India. With 200+ National and Regional Satellite TV channels and equally large number of Local Cable TV channels, the audiences are highly fragmented and reaching them in a cost effective manner is getting to be extremely difficult. Further, the distinct socio-cultural regions in India make it necessary that advertising be communicated in the right language and in a locally relevant context. Given the huge popularity of local cable and the niche regional satellite channels in India, they offer a huge opportunity for advertisers to deliver highly targeted advertising and at a lower cost. The challenge is to be able to aggregate the inventory of these channels across the country to provide a single window for advertisers to buy inventory and provide accountability.